Petcurean describes Now Fresh as “so fresh, it’s like eating off the kitchen counter”. Now Fresh is a brand of cat food owned by Petcurean Pet Nutrition, Inc. This family-owned Canadian company was founded in 1999 and markets food for dogs and cats under brands including Gather, Go!, Spike, and Summit. All of the brand’s…
Nature’s Logic Cat Food – Is it Really “The Way Pet Food Should Be®”? Nature’s Logic was inspired by the idea that whole foods could nourish pets better than heavily-processed diets with synthetic ingredients. In 2005, company founder Scott Freeman decided to apply these whole food nutrition ideals to pet food. His goal was to…
Jeffrey Bennett started Nature’s Recipe in 1981 after cooking vegetarian meals for his sick and allergic dog. The brand was originally marketed by Bennett’s California-based company, Earth Elements, Inc. Natural and holistic labeling resonated with the market, and by 1996, Nature’s Recipe was the fourth-largest brand in the specialty pet food category. In 1996, Nature’s…
Who makes Lotus Cat Food? Lotus Pet Food was created by the owners of Centinela Feed and Pet, a pet retail store in Los Angeles, California. As the owners of a pet retail store, the future founders noticed a disturbing trend. Repeatedly over the years, pet food manufacturers sacrificed food quality in favor of more…
Is Chewy the best place to buy supplies for your cat? In 2011, Chewy was created to fill a gap in the online retail space. Prior to Chewy, few companies were dedicated to selling pet products online, particularly not on a large scale. With their confidence bolstered by the massive growth potential of a web-connected…
Farmina describes itself as “nature and science in perfect harmony”. This Italian pet food brand is owned by the Russo Magimi Company, which started in 1965 as a producer of livestock feed. Russo Magimi specialized in animal nutrition and produced feed for animals and fowl for decades, but didn’t venture into the pet food space…
American Journey is a brand of cat and dog food sold by Chewy. In 2011, Ryan Cohen and Michael Day launched an online-only pet product retailer called Mr. Chewy. The company grew rapidly, dropped the honorific, and was purchased by PetSmart in mid-2017. American Journey was introduced the same year. This Chewy house brand is…
Dave’s Pet Food began in a store called Dave’s Soda & Pet City. In 1975, Dave Ratner founded Dave’s Soda and Pet City. As the owner and operator of this popular seven-store mini chain, Dave Ratner recognized an underserved market. Every day, he encountered pet food buyers on a budget. These shoppers wanted to feed…
Pier Giovanni Capellino credits his pets with inspiring Almo Nature. Almo Nature founder Pier Giovanni Capellino describes his dog’s involvement in the company’s creation: “…he is the one who first inspired our philosophy, and then the products, with his attitude and gestures. He was the mind… I just gave his ideas a voice.” Capellino founded…
What is the history of Okocat litter? Öko means eco or ecological in German, and this brand’s name represents its mission. Ecologically conscious principles and practices are the foundation of every Okocat product. The brand’s parent company has been in business for over 25 years and has headquarters in the Pacific Northwest. Healthy Pet is…
Cat’s Pride litter is made by one of the world’s leading sorbent companies. Since the company’s founding in 1941, businesses and consumers around the globe have relied on Oil-Dri sorbent products. They’re used in a variety of applications, including farming, automotive and industrial use, fluid purification, and animal health. The company has also made one…
Is World’s Best Cat Litter Really the World’s Best? World’s Best Cat Litter began in 1996, when scientists working for the Muscatine, Iowa based Kent Corporation were tasked with creating a cat litter made from corn. At the time, natural and biodegradable litter was an emerging niche and options were limited. People needed an alternative…