PureVita Cat Food Review

PureVita Pure and Natural Holistic Pet Foods makes pet foods for dogs and cats.

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The company is owned by KLN Family Brands which, according to the company, has been a family-owned business for over 50 years starting with Tuffy’s Pet Foods. The company is located in Perham, Minnesota.

PureVita makes foods that are dry, canned, grain free, and organic.

KLN also makes NutriSource, Natural Planet, and Natural Planet Organics Pet Foods, along with a variety of snack foods for people. According to PureVita, their foods feature natural, holistic ingredients with added vitamins and minerals. They have foods with single protein sources and a variety of fruits and vegetables such as cranberries and other ingredients that have antioxidant benefits.

Who Manufactures PureVita?

PureVita pet foods are made by KLN/Tuffy’s Pet Foods. This is the same company that owns the PureVita brand. PureVita is Tuffy’s holistic line of pet foods. Tuffy’s uses a manufacturing plant in Perham, Minnesota that only makes pet food and nothing else. They also have their own on-site, fully-equipped wet chemistry lab to monitor and test products. This is the only facility that makes PureVita and other Tuffy’s pet food products.

PureVita Cat Food Recalls 2019

  • We didn’t find any recalls for PureVita in the FDA database for PureVita Cat Food.

PureVita Cat Food Coupons 2019

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Overall PureVita Cat Food Reviews and Analysis

Mittensmom @ Chewy.com says…

I feed my male cat mostly wet food but he loves dry.

I have been feeding him Orijen chicken but he is getting tired of it. Orijen is a great food but it does have a lot of fish ingredients.

My cat has had crystals once in the past so I recently bought a bag of PureVita Chicken for him. I like it is grain free even though it is not high in protein like the Orijen, it’s fine as a supplement with his wet diet. I’m just glad he instantly loved PureVita, since this is the most finicky cat I’ve ever owned.

PureVita makes more dog foods – and in more formats – than cat foods but they still offer a good selection of cat foods. The brand currently makes cat foods that are dry/grain free, canned, and come in pouches. Their dry/grain free foods include Grain Free Chicken & Peas Entrée, Grain Free Salmon & Peas Entree, and Grain Free Duck & Red Lentils Entree. As you might guess, these foods feature peas and lentils instead of traditional grains. Some cats can have more difficulty digesting peas and lentils but with the current demand for grain free foods, this is kind of what you get in pet foods. Peas and lentils usually have a higher percentage of plant protein than ingredients like corn and wheat which means that some manufacturers can reduce the meat protein a little and still have a high protein percentage for the food. Of course, as a cat lover you know that your cat does better with meat protein than plant protein. Plant proteins aren’t entirely bad news. They usually have lots of vitamins and minerals, natural vitamin K, so companies don’t have to add as much pre-mixed vitamins and minerals. (Okay, we know that cooking pet food at high temperatures will destroy a lot of the vitamins and minerals in the ingredients, but it sounds good in theory.)

These grain free dry cat foods do have meat protein in the first couple of ingredients which is always good to see. Using the Grain Free Duck & Red Lentils as an example, the first five ingredients in the food are: duck, duck meal, red lentils, garbanzo beans, and green lentils. We do not have a problem with duck meal or other named animal protein meals. We consider them to be concentrated sources of animal protein that have had most of the moisture removed. Most of the good quality dog and cat foods made today use named meat meals. The food also has some vegetables and fruits in it – carrots, cranberries, apricots, cherries, etc. But, frankly, these ingredients are so far down the list we think they are probably present in minute amounts. We like the chelated minerals that help cats absorb them better; and we like the fermentation products which aid digestion – especially important with foods that contain a lot of peas and lentils. This food is AAFCO-approved for all life stages. It has crude protein (min) 34 percent; crude fat (min) 14 percent; crude fiber (max) 6 percent; moisture (max) 10 percent. You can see the rest of the guaranteed analysis and the nutrient profile for the food on the PureVita site. The food has approximately 440 calories per cup.

PureVita’s canned foods include: Turkey Stew Dinner, Beef Stew Dinner, and Chicken Stew Dinner. These dinners are AAFCO-approved for all life stages. They contain 78 percent moisture, 9 percent crude protein, 6 percent crude fat, and 1.5 percent crude fiber. Most of the ingredients for the canned foods are similar – added vitamins and chelated minerals with guar gum (thickener/stabilizer for the food), tomato paste, pea flour, potato starch, and flax seed oil. The only ingredients that really vary among the canned foods are the first couple of ingredients – the meat protein and broth. Turkey stew has turkey and turkey broth; beef stew has beef and beef broth; chicken stew has chicken and chicken broth. That said, these look like very nice canned foods that most cats would enjoy. We ran the DMB figures for one of the foods (doesn’t matter which one since they all have the same figures) and came up with the food containing about 40 percent protein, 27.3 percent fat, 6.8 percent fiber, and 11.4 percent carbohydrates. So, the carbs are a little high for a canned food, but those figures are still not bad and we think most of the ingredients look okay, if a little starchy.

PureVita also makes one cat food in a pouch – it’s Salmon Fillet. Cat food in pouches is often known for being on the sugary side but this cat food only has one ingredient: wild salmon. It’s hard to criticize wild salmon much. No, we don’t know where it was caught or anything else about it. (PureVita does say elsewhere that their foods with fish are certified free of ethoxyquin.) It’s 18 percent crude protein, 2 percent crude fat, 0.5 percent crude fiber, and 78 percent moisture. There are 36 kcals per 2 oz. Pouch. PureVita says you can mix it with other foods or feed as a topper. We do not see an AAFCO statement so we’re guessing the salmon fillet is only for supplemental feeding.

For the most part we like PureVita’s foods. We can nitpick and say we don’t like all the peas and lentils in the dry foods; and we think the canned foods have more starch than necessary. But, overall, we think these foods do have good ingredients and they are healthy and safe for your cat to eat.

Individual Recipe Review PureVita Grain Free Chicken & Peas Entrée

Since we already looked at PureVita’s canned foods in some detail, we decided to look more closely at one of their grain free dry foods for this review. We’re looking at PureVita’s Grain Free Chicken & Peas Entree. PureVita mentions that this food (and some of their other foods) is delicious and we wanted to note that the company tests their foods for palatability:

Pet Appeal Trials: Yes, we test our products using companion animals; primarily for acceptability and appeal. We want to know that pets do find our products highly palatable. This is accomplished through the services of a highly reputable, professional kennel. We test our products against benchmark standards to make sure our products meet our high expectations for palatability.

So, no animals are harmed during the testing, but it is good to know that they pay attention to the flavor and taste appeal of the food. You can read about PureVita’s other testing protocols on the same page – and they do test ingredients and products at different stages of production.

The first five ingredients in this grain free dry cat food are: chicken, chicken meal, peas, pea flour, and chicken fat (preserved with mixed tocopherols and citric acid). Most cats like chicken in cat food. It’s a good source of protein, vitamin B6, niacin, phosphorus, and selenium. It also provides omega-3 and omega-6 fatty acids. Chicken meal is a concentrated form of chicken that has had most of the moisture removed. It’s the dry rendered product from a combination of clean chicken flesh and skin with or without accompanying bone, derived from whole carcasses of chicken, exclusive of feathers, heads, feet and entrails. Unless you are specifically looking for a “human grade” cat food, we think that chicken meal is a good ingredient in a pet food.

NRenee @ Chewy.com says…

Excellent food and has worked very well for my cats. One in particular has an extremely sensitive GI tract and does very well on this food.

We mentioned peas a little earlier. Along with lentils, peas are often used as a substitute in grain free pet foods today. Pet food manufacturers usually use yellow or green split peas or field peas in their foods so “peas” doesn’t usually refer to garden peas. Field peas are low in fat and calories. They have about 16 percent protein, 4 percent fat, and 79 percent carbohydrates. They are a source of dietary fiber and they provide vitamin A, calcium, thiamin, niacin, iron, copper, magnesium, riboflavin, zinc, and other vitamins and minerals. Some cats and dogs can digest peas and lentils better than others. Some pets have gastric issues such as flatulence and diarrhea when eating food with lots of peas and/or lentils, especially if they are not used to these ingredients. If you are switching from feeding a food with grain to a grain free food that uses peas/lentils, make the change slowly. If your cat has some tummy problems with the food, you may want to give him a few extra days to get used to the food before you decide whether you will continue to feed it or not.

Pea flour (also called peasemeal) is a yellow or green flour made from dried, roasted, ground field peas.  It has a long history but it has become more popular recently as a pet food ingredient, among other things. It replaces corn and wheat flour in some pet foods. Pea flour is gluten-free and a complex carbohydrate. It is also a source of fiber and provides the amino acid lysince as well as magnesium, phosphorous and potassium.

The fifth ingredient in the food is chicken fat (preserved with mixed tocopherols and citric acid). Chicken fat is a good named fat in pet food – you know what you’re feeding your cat. It’s a good source of omega-3 and omega-6 fatty acids. Mixed tocopherols are forms of vitamin E that act as natural preservatives. Citric acid is a natural antioxidant that acts as a preservative.

Other ingredients in the food that we found interesting include dried egg product. We have seen this ingredient questioned on other sites. However, “egg product” and “dried egg product” are used in countless dog and cat foods today. We don’t know where these companies get their eggs or what kind of egg products they are using. I would call your attention to this very sensible comment from DogFoodProject.com (I recommend reading the entire page):

It’s better if whole eggs are listed instead of egg product.

Yet another statement based on assumption rather than factual research.

The definition of “egg product” per AAFCO is “Product obtained from egg graders, egg breakers, and/or hatchery operations that is dehydrated, handled as liquid or frozen. These shall be labeled as per USDA regulations governing eggs and egg products (9CFR, Part 59). This product shall be free of shells or other non-egg materials except in such amounts which might occur unavoidably in good processing practices, and contain a maximum ash content of 6% on a dry matter basis.”

There is no AAFCO definition for “eggs”, and just like other items for which no specific definitions exist (e.g. various fruits and vegetables etc.), they may be added in dehydrated, dried and then re-hydrated, or fresh form even without any additional descriptive terms. So just because a food lists “eggs” instead of “egg product” in the ingredient list doesn’t mean they have to be fresh or whole, or if they are whole, they are not necessarily of better quality.

Last but not least, just like meat meal that is already concentrated before being added to the kibble “dough”, a dehydrated egg product of good quality adds more protein to a food formulation than eggs that still contain a lot of moisture. As always, the quality of the ingredient depends on the manufacturer’s choice.

Other ingredients that we found of interest include dried tomato pomace – not a filler as far as we are concerned. It’s a good source of fiber, antioxidants, linoleic acid, lycopene, vitamin E, and other interesting things.

The food also has digestive enzymes to help your cat better digest the food; and proteinated/chelated minerals to make them easier to absorb.

We also notice that this food has inositol. We occasionally see this ingredient added to pet foods. It has various benefits. It occurs naturally in foods like oranges and cantaloupes but these aren’t foods that cats normally eat. It has been called vitamin B8 but this is no longer considered to be an accurate name.

Is this a perfect food? No. There are certainly a few ingredients here that we are not thrilled about like pea fiber. We think this food has more fiber than a lot of cat foods. But if you are considering a dry cat food, we think this is a good food. We think the ingredients are safe and healthy. We don’t see anything here that stands out as being harmful for your cat. Again, some cats can eat grain free foods containing peas/lentils better than other cats. If your cat has any issues, give him a few days to adjust before making any decisions. Some people like cat foods that are a little higher in fiber for their cats, so these dry foods could be perfect for some cats. Just make sure to remember to always provide your cat with plenty of fresh water. You may want to give your cat some canned food, too, to make sure he is getting food with more moisture.

Calorie Content: Metabolizable Energy (calculated): 3,992 kcals per kg, 451 kcals per cup.

Guaranteed Analysis

  • Crude Protein (min) – 32%
  • Crude Fat (min) – 18%
  • Crude Fiber (max) – 6.5%
  • Moisture (max) – 10%

Nutritional Statement

Pure Vita Chicken & Peas Entree Grain Free Cat Food is formulated to meet the nutritional levels established by the AAFCO Cat Food Nutrient Profiles for All Life Stages.

Dry Matter Basis: This food has an estimated 35.6 percent protein, 20 percent fat, and 7.2 percent fiber, and 28.3 percent carbohydrates. (AAFCO recommendations for protein for adult cats are a minimum of 26 percent; and 30 percent for growing kittens; and 9 percent fat for both adult cats and growing kittens.)

Final Thoughts

We like PureVita’s canned and dry foods and would recommend them. The Salmon Fillet (pouch) seems to be a topper or supplemental food so we can’t recommend it as a complete meal but it should be fine as a treat or to mix with your cat’s meals occasionally.

Carlotta Cooper

Carlotta Cooper is a freelance writer and a long-time contributing editor for the weekly dog show magazine, Dog News. She is the author of The Dog Adoption Bible, the Dog Writers Association of America Adoptashelter.com award-winner for 2013. Additionally, Carlotta is the author of Canine Cuisine: 101 Natural Dog Food & Treat Recipes to Make Your Dog Health and Happy, as well as other books about pets. She is a guest writer for numerous website and blogs and a frequent pet food reviewer.

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  • I started feeding my cat Pura Vita Chicken & Peas grain free dry food a little over a month ago . Since then, he started over grooming and getting bald spots. We are pretty sure that it is a food allergy and the Pura Vita dry food is the only change that we have made. I noticed that this product contains Brewers Yeast. Is that normal? I am switching to a new cat food today. I will let you know if it gets better on a different food.

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