Advance Cat Food Review

The Advance pet food brand is only available in Australia and it is specially designed to meet the unique needs of Australian pets. According to the Advance website, Australia is “the driest inhabited continent on earth” and the climate is generally warm and temperate. The Australian people love to spend time outdoors and they share that lifestyle with their pets – this results in different nutritional needs from pets living in other countries. The Advance pet food brand recognizes these needs and provides an assortment of specialized recipes which cater to the needs of indoor versus outdoor pets, as well as different recipes for summer and winter. Their recipes are also uniquely formulated to complement or counteract the impact of Australia’s climate on the skin and coat health, joint health, hydration, and DNA damage seen in Australian pets.

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Who Manufactures Advance Cat Food

The Advance cat food brand is produced by Advance Pet Foods and manufactured by the Mars Petcare Australia Company. According to the Advance website, their pet food products have been developed with Waltham, one of the world’s leading authorities on pet care and nutrition. The Mars Petcare Company has been producing pet foods like Advance in Australia for more than 45 years. Together, these companies come together to create what the website describes as, “the most tested super premium pet food in Australia designed specifically for Australian pets” as well as their unique climate and lifestyle.

Advance Cat Food Recalls 2019

The Advance cat food brand is manufactured by the Australian branch of the Mars Petcare Company. The Mars Petcare Company operates three manufacturing sites in Australia in Wodonga, Victoria; Bathurst, New South Wales; and Birsbane, Queensland. Advance cat food products are only available in Australia and there have been no recalls affecting the brand to date.

Overall Advance Cat Food Review

The Advance cat food brand may not be available outside of Australia but, for those who live in Australia, it is unique brand that formulates its recipes specifically to cater to the needs of Australian pets. Not only does the Advance pet food company recognize the unique nutritional needs of Australian pets, but they also offer a variety of formulates specifically designed for kittens, adult cats, and senior cats. For kittens there is a specific Kitten Growth dry food formula as well as two wet food options – Tender Chicken Delight and Chicken & Salmon Medley. Adult cats have six options for dry food formulas and five wet food options. Senior cats have a special Mature dry food formula made with fish. Advance sources their ingredients from approved suppliers and uses Hazard Analysis & Critical Control Points (HACCP) quality systems to ensure the safety and quality of their products.

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The fact that Advance pet food products are specifically designed to meet the nutritional needs of Australian cats is interesting, but a review of the brand’s products reveals only a few ingredients that are not standard for quality pet foods in general. For example, the Advance Indoor Tuna formula contains yucca extract to help reduce litter box odors – this supplement is added supposedly because more Australian cats are being kept indoors and litter box odor control is important to Australian cat owners. Another unique supplement included in some of Advance’s cat food formulas is slippery elm bark, a source of dietary fiber which helps to move ingested hair gently through the digestive tract, helping to reduce hairballs and their associated symptoms.

While some of these added supplements may be beneficial, a review of the other ingredients included in Advance’s cat food formulas is somewhat troubling. Most of their products are made with Australian chicken or turkey as the primary ingredient, but fresh meats like this contain high levels of moisture which means that once the product is cooked, the actual volume of protein for this ingredient will be much lower. It is also important to note that Advance dry cat foods have a 6% moisture content according to the guaranteed analysis – this is even lower than the average for most American cat food brands which is around 10%. It could have something to do with the fact that Advance cat food is measured in grams rather than cups. The guaranteed analysis provides a value by percent per 100 grams of product – this analysis also does not state whether the provided values are exact or if they are a minimum or maximum. For reference, a standard metric cup equals approximately 115 grams.

Individual Recipe Review (Dry) Advance Total Wellbeing Chicken Dry Food Formula:

The Advance Total Wellbeing Chicken dry food formula features the highest quality Australian chicken as the primary ingredient and it is described as a “highly palatable complete and balanced diet for your cat’s total health and wellbeing”. This recipe provides a number of potential benefits including a unique blend of vitamins, minerals, and plant extracts which help to strengthen the immune system in adult cats, helping to boost cellular repair and to protect against Australia’s harsh climatic conditions. This formula also contains enhanced levels of linoleic acid and zinc o improve skin and coat condition.

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Not only does this Advance Total Wellbeing Chicken dry food formula provide unique nutritional benefits for your cat, but it also has some benefits for you as the cat owner. This recipe is supplemented with yucca extract which helps to reduce litter box odors for indoor cats. It also contains psyllium husk and slippery elm bark, two supplements which help to reduce the frequency of hairballs and the related symptoms by increasing the fiber content of the food to help move ingested hair through the intestinal tract more smoothly. The increased digestibility and controlled mineral levels in this recipe is clinically proven to reduce the risk for lower urinary tract disease and the food is also designed to promote dental health by reducing tartar accumulation through mechanical abrasion.

In terms of ingredients, this Advance Total Wellbeing Chicken dry food formula does indeed feature chicken as the primary ingredient. It is worth noting, however, that fresh meats like chicken can contain upwards of 70% water – when the ingredient is cooked, the actual volume of protein it provides will be much lower. This is somewhat troubling for this recipe because fresh chicken is the main source of protein listed – turkey also appears further down the list but it is unlikely to be present in significant quantities and the same issue applies in regard to cooking.

After the chicken, the next three ingredients on the list are all sources of carbohydrate. There are two corn-based ingredients (maize) and one rice ingredient. For the most part, rice is considered a digestible form of carbohydrate for cats, though the ingredients list here does not indicate whether it is brown rice or white rice. Corn products are generally considered to be of limited nutritional value for cats, so it is somewhat troubling to see not just one but two corn-based ingredients on the list. There are also multiple fiber-based supplements which appear further down the list – slippery elm bark, tomato powder, and psyllium husk. The guaranteed analysis for this product does not provide a crude fiber value, but based on the inclusion of these ingredients it is likely to be fairly high.

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The fifth ingredient on the list for this Advance Total Wellbeing Chicken dry food formula is chicken fat which can be considered a valuable addition to this recipe. Animal-based fats like this are much more biologically valuable for cats than plant based fats like sunflower oil which appears further down the list. Sunflower oil is not a dangerous or bad ingredient for cats, it just isn’t as biologically valuable as an animal-based fat. Its inclusion here is not a problem, however, because it is a supplementary source of fat. The remaining ingredients included in this formula are various plant extracts as well as vitamin and mineral supplements.

Overall, this Advance Total Wellbeing Chicken dry food formula has a guaranteed analysis per 100g as follows:

  • Crude Protein (Min) – 35%
  • Crude Fat (Min) – 20%
  • Moisture (Max) – 6%
  • Calorie Content – 394 kcal/100g

This formula meets the AAFCO nutritional requirements for cats in all life stages. At first glance, the protein and fat values for this product appear to be well within the preferred range but it is a little strange to see a moisture content as low as 6% in a dry food formula – the average is generally around 10% for most dry food products. This product is also unique in that it offers feeding instructions specific to indoor and outdoor cats. As always, however, it is important to monitor your cat’s weight and condition to determine whether you are feeding him too much, too little, or just enough. For reference, a standard metric cup equals approximately 115 grams.

Final Thoughts

Overall, this Advance Total Wellbeing Chicken dry food formula seems to provide moderate nutritional value for cats. The fact that fresh chicken is the first ingredient on the list, though it is somewhat troubling considering the fact that the volume of protein will be greatly reduced after cooking and there is only one supplemental source of protein which appears much further down the list. It is also somewhat troubling to see ingredients like maize and maize gluten included in the list, especially in the second and fourth ingredient slots. Chicken fat is a valuable addition to this recipe in terms of quality animal-based fats and sunflower oil appears as a supplementary source. This recipe does include several plant extracts as well as vitamin and mineral supplements, though there are no probiotics added and the mineral supplements would be more valuable if they were chelated.

Kate Barrington

Kate Barrington is a freelance writer specializing in the subject of pet health and wellness. An avid dog lover and adoring owner of three cats, Kate has a great deal of experience writing about all kinds of pets and all aspects of pet care. Her work has been featured on a number of pet websites and she is a regular columnist for Tropical Fish Hobbyist Magazine.

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